Released on: April 18, 2008, 1:17 pm

Press Release Author: DriveTime TV

Industry: Marketing

Press Release Summary: Major local retail automotive giant selects DriveTime TV to
bring dynamic and effective digital signage into showroom and service lounge

Press Release Body: Boca Raton, FL --- April 17, 2008 - DriveTime TV, a South
Florida based company is pleased to announce its 20th successful install of its
namesake product "DriveTime TV", a full automated remotely controlled digital
signage system in Pines Lincoln-Mercury. Understanding the importance of good
imaging and appreciating the opportunities for sales growth that digital signage
brings; notable local and national retail automotive merchants Braman Automotive,
Lehman AutoWorld, Holman Automotive and others selected DriveTime TV to install the
latest in-house digital signage system. "DriveTime TV is the most innovative
marketing product I have seen in the auto industry in my 36 years" said John Maggio,
General Manager of Pines Lincoln-Mercury.

"DriveTime TV", a revolutionary approach to digital signage was created by DriveTime
TV in partnership with Chyron Corporation. "DriveTime TV" allow merchants to keep
customers entertained with regular television programming while persuading,
informing and entertaining them with custom in-house content. Along with custom
preprogrammed in-house content, merchants can also take advantage of "instant
alerts" for up to the second in-house controlled custom messages and full video
break-in messages.

DriveTime TV was created by former local professor (Barry University & Lynn
University) Eric W. Hoffman, PhD and Lynn University graduate Frank Aliaga.
DriveTime TV is unique both in its original product offering and ownership with a
business partnership drawn from a previous student-teacher relationships.


Web Site: http://www,watchdrivetimetv.com

Contact Details: Eric Hoffman
1700 S. Dixie Hwy
Suite 507
Boca Raton, FL
561-544-2144